Insight from Nick Churton, editor

With over fifty years of worldwide property sales and marketing experience, I understand the vital role excellent copy plays in real estate marketing.

In property, brands help people make decisions and marketing promotes value. Today, The Property Desk provides effectual point-of-sale words, on-brand messaging, and strategic content to stimulate interest and opportunity. I have always found that the right words in property marketing are the perfect accompaniment to great print and online graphic design. Each brings out the best in the other.